Organizations and Culture Class Blog
This Blog is part of the Organization & Cultures' course at the International Business Department at Eafit University.
martes, 26 de octubre de 2010
The Corporation
IOM & Women Migrant Workers
domingo, 24 de octubre de 2010
M&A: Mergers and Acquisitions
Ubuntu Philosophy in Management
domingo, 5 de septiembre de 2010
Metaphors
Some famous metaphors are such as “A heart of stone”, “He has the heart of a lion”, “You are the sun in my sky” or “You are the light in my life”, which relate to simple daily metaphors. Actually I found a picture that well represents a common used metaphor, can you guess which is it?
As the matter of the Task #5, the product will be the famous "Sombrero Vueltiao". We all know what this is and we know also that it's very popular here in Colombia but in other countries it is not that well known.
A metaphor I came with to make the product more familiar to other cultures is "Festive Around the World", which reflects that the hat is used in festive occasions such as the "parranda vallenata" and implies that, as other countries also like Vallenato music, those countries should be identified with the culture that carries this type of music.
The main strategy with this metaphor is to link the festive sense of other close cultures that also listen to Vallenato music and like it to the associated concept of the hat to be used in such festive
occasion. In other words, use it when listening to Vallenato no matter what culture you belong to, just do it if you like it.
At last, I found a rather funny and interesting video that matches perfectly this topic. It's an ad for The Miller Beer in the United States, please enjoy !Sources.
Comment of Task #4
lunes, 23 de agosto de 2010
The Pygmalion Effect
I found on the Internet a case that could help us understand more what this is, and I will attach a video at the end of this post that explains it with other words.
Pygmalion Effect Video
With this, I accomplish Task # 3.
References and Resources: Academic dictionaries and encyclopedias. 2009. The Pygmalion Effect. http://en.academic.ru/dic.nsf/enwiki/296828. Accesed 12 August 2010. (Case also found here).
Images taken from:
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSYhSfQZdTAQvU1iqYAmNjWuHbwczVzvyN4SHnbBuEdD8m6-4TcRPc29FJ85wiPTEOCmlGi4Js5k8RxwNFtRCLL4tVUedPZmlxJZ5jvpsJBxsUad4AmhnP2bbdMJWpA_hA6JcCVioKkaY/s400/mitos_griegos_pygmalion_2.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6OYkBC_TspOV3z4AhTKxisQkGrVp6OU4SulbqHDQY50k7OskS6kLeQNZeuXynEd3UTGem1u5aRwV4AuMBJ6d-Ao4vFWoJFjRpRbWEgn_U2i2xlDinLmiimcRBf45sFL94sMFbOqCVTsQ/s320/Galatea.jpg
http://www.calgarybeacon.com/wp-content/uploads/2010/03/PYGMALION-FACTOR.jpg