Some famous metaphors are such as “A heart of stone”, “He has the heart of a lion”, “You are the sun in my sky” or “You are the light in my life”, which relate to simple daily metaphors. Actually I found a picture that well represents a common used metaphor, can you guess which is it?
As the matter of the Task #5, the product will be the famous "Sombrero Vueltiao". We all know what this is and we know also that it's very popular here in Colombia but in other countries it is not that well known.
A metaphor I came with to make the product more familiar to other cultures is "Festive Around the World", which reflects that the hat is used in festive occasions such as the "parranda vallenata" and implies that, as other countries also like Vallenato music, those countries should be identified with the culture that carries this type of music.
The main strategy with this metaphor is to link the festive sense of other close cultures that also listen to Vallenato music and like it to the associated concept of the hat to be used in such festive
occasion. In other words, use it when listening to Vallenato no matter what culture you belong to, just do it if you like it.
At last, I found a rather funny and interesting video that matches perfectly this topic. It's an ad for The Miller Beer in the United States, please enjoy !Sources.
I really liked your post and your video. I think the product you picked in order to internationalize is a relly difficult one but is very representative of the Colombian culture, so a good metaphor will be very useful when implementing internationalization strategies. I like your logo of the product " sombrero vueltiao" but I also think that with some slogan or phrase people in other countries could feel more identified with the product you are promoting.
ResponderEliminarJuan Camilo, Your blog is nice, interesting, and above all is fun to read it. You are including nice videos and using simple examples to explain different topics. Good Job!
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